This is an auto-generated recap of the YouTube video with the same title by S23 IBA 018 Roy Arjun

Summary The lecture discusses the consumer market and buying behavior, covering topics such as the impact of cultural, social, personal, and psychological factors on consumer behavior. It delves into selective attention, distortion, and retention, motivation, perception, learning, beliefs, and attitudes. Real-life examples and comparisons of consumer behavior over time are also explored.

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